ClassicGuide

Ford Mustang 1. Generation

1964–1973

Buying guide for the first-generation Ford Mustang (1964–1973): early Coupé, Convertible, Fastback and Mach 1 compared, the critical rust spots at the shock towers, floor pans and spring mounts, 289/302/351 V8, C4 automatic and Toploader, and value estimates in francs by condition grade. Good examples cost, depending on the variant, about 38'000 to 85'000 francs.

Black first-generation Ford Mustang Convertible in front of a concrete wall

Value estimate in CHF

By condition grade 1 (top condition) to 5 (restoration project), as of August 2026 – Condition grades explained

VariantCondition grade 1Condition grade 2Condition grade 3Condition grade 4Condition grade 5
Coupé 1964½–1966 (typically 289 V8)60'000–75'00038'000–48'00026'000–34'00015'000–21'0007'000–11'000
Convertible 1965–196685'000–100'00055'000–70'00038'000–48'00022'000–30'00010'000–15'000
Fastback / GT 1967–196895'000–120'00065'000–85'00042'000–55'00025'000–34'00012'000–18'000
SportsRoof / Mach 1 1969–1970100'000–130'00062'000–82'00040'000–52'00024'000–32'00011'000–16'000

Value trend since 2010

Annual average per variant (condition grade 2), with the change over the chosen period

+115 %

2010 – 2026: CHF 20'000 → CHF 43'000 (annual average)

20'00033'00045'500201020182026
Method and data basis

Editorial estimate based on publicly listed adverts and auction results (including Swiss marketplaces, Classic-Data level, European dealer offers). Asking prices, regional variation ±10–20 %. On the Mustang, substance (shock towers, floor pans, spring mounts), a documented engine identity (Matching Numbers or an honestly declared replacement engine) and the import history decide clear premiums or discounts. Genuine GTs and K-codes sit above the ranges, six-cylinders below. Not investment advice or a buying recommendation.

Value history: editorial estimate per variant (condition grade 2, middle of the range in the value table, asking-price level). The curve is reconstructed from publicly reported Classic-Data market-value points, European auction and advert data (2011, 2016, 2020, peak 2023/24, 2026) and our own market observations; intervening years are interpolated. The early Mustang rose clearly in the 2013–2016 boom, then moved sideways, picked up again from 2020 and reached a peak in 2023/24; since then prices have eased slightly. Fastbacks lead the field, Coupés remain the cheapest body. Not investment advice.

In brief

The first-generation Mustang (1964–1973) is the most-built pony car of all: just under three million cars up to 1970 alone. For you as a buyer, that means a huge choice, excellent parts supply from reproduction panels through to complete bodies, and mechanicals that any decent village garage understands. That flood of parts is also the trap. Because cosmetics are cheap, many cars shine on the outside while the shock towers, floor pans and spring mounts underneath are soft. The buying decision on a Mustang is made on the lift and in the engine bay, not on the paint.

The short recommendation: the early Coupé with the 289 V8 is the most sensible way in, the cheapest to buy and to run, with the best parts supply. The 1965/66 Convertible is the classic for the heart, and in Switzerland it is sought after accordingly. If you want the presence, take the 1967/68 Fastback: the cinema-shaped silhouette leads the field on price. Body style matters less than substance: the best Coupé is the better buy than a middling Convertible. And an honestly declared replacement engine is no drama. A bluff paid for as Matching Numbers is.

Variants and production years

The Shelby GT350/GT500 and the Boss 302/429 are a price league of their own (six figures and well beyond) and a collecting field of their own, with their own fake risks. They are deliberately not part of this table.

Body: substance beats shine

The Mustang has a unitary body with welded front chassis rails. Rust here quickly becomes structural. Because practically every panel is available as a reproduction, fresh paint says nothing about the quality of the work underneath:

Mechanicals: robust, cheap, but check them honestly

Originality: VIN, date codes and the tribute question

Specific to Switzerland

The basics on veteran status, the MFK and import are in the knowledge section. For the first-generation Mustang:

What to look for on inspection

The checklist for the first-generation Mustang combines the common inspection catalogue with the points specific to this series. For the early Mustang in particular:

  1. Do not decide to buy without a lift or a pit: shock towers, floor pans, torque boxes and spring mounts decide the value, not the paint.
  2. Do the water test at the cowl: a cup of water in the air intakes in front of the screen shows in a minute whether the cowl box is tight.
  3. Start the engine cold and warm it up: oil pressure, coolant temperature and the behaviour of the carburettor and gearbox say more than any high-gloss engine bay.
  4. Match the VIN, the door tag and the date codes, and on GT, K-code or Mach 1 cars have the equipment proved (Marti Report, Ford documentation).
  5. On the Convertible, check the door gaps and the twist, and look at the floor reinforcements from underneath.
  6. On reimports, look at the customs proof, the US title and the MFK history, and price in missing conversions (lighting, odometer).

A Mustang that passes these points is among the most straightforward and cheapest V8 classics to run, with a parts supply that drivers of European classics can only dream of.

Ready for the viewing?

Take the checklist and keep an eye on the listings for this series.

Garages specialising in Ford

Workshops from the directory with a matching make focus, without ranking and without paid placement.

All 8 garages for Ford